idea to business

The first week of the program is a discovery week. We get to know you and your vision for your life. We will support you while you envision your ideal reality for yourself and your business, and we will help you define a business and service offerings that support that vision.

Outcome: defined business idea, service offerings, pricing structure,  target audience and buyer personas.

Week two will be all about answering the deep questions that are often overlooked when building a brand.

Through various exercises, we will help you define:

• Your deepest “why”
• Your brand’s purpose
• Your vision
• Your mission
• Your intro hard

Outcome: a defined plan, vision and mission statement to serve as your North Star during your entrepreneurial journey. We will also create your introduction card for yourself and your business, so you can clearly and concisely communicate what you do and who

This week, we will begin giving your brand a personality and an aesthetic. We will guide you through exercises to define your brand’s personality and aesthetic. Our brand designer will then create multiple mood boards for you to choose from.

Outcome: your favourite moodpboard, which will be used to guide the branding process.

During the next two weeks, we will design your brand. Our designers will work closely with you to create the brand identity of your dreams! We will be fully focused on aesthetics to shine the brightest light on your brand. We will work on colors, fonts and textures,  and then move onto logos, icons and business cards.

If you haven’t already, we will guide you through the process of setting up your business’ legal structure. We will help you make the best decision based on your individual circumstances

Outcome: A business name, a unique and meaningful brand identity, including a brand bible covering your brand colors, fonts and textures, logo, icons, and business cards.

This week, we will build the foundations of your business. We will help you find the best tools for your business needs, which may include invoicing/contracting, selling your services, scheduling and client communications.

Then, we will help you set up and automate these tools, so that your business can run as efficiently as possible.

We will especially focus on your email marketing and newsletter opt ins, so you can continually and automatically save leads and nurture leads until they become customers

Outcomes: business email set up, newsletter integration and nurture sequences, scheduling, booking, invoicing set up and more based on your business needs.

By this point, you’re probably already getting leads for your business because you have defined it so clearly! To provide you with a legit place to send and gather leads, we will create a simple landing page for you. We will work together to establish the requirements and your page will go live by the end of the week.

Outcome: A beautiful website page including a newsletter opt in and/or booking page.

We’re getting closer to your brand’s launch, and that means it’s time to create content for your social media profiles. We’ll design social media templates for you and define five content pillars that will guide your content strategy. We’ll also help you three posts and three Instagram stories for each pillar, so you’ll get at least 30 pieces of content.

Outcome: social media profile photos and set up, Instagram bio, Instagram highlights, content pillars, Instagram posts and stories.

Over the next two weeks, our ads and marketing strategists will be working on your digital marketing strategies. They will determine the best platforms to advertise your business and they will create a strategy handbook for you, so that you can learn how to manage your marketing strategy yourself.

Outcomes: digital marketing strategy and handbook. 

Our website designer has been busy in the background creating a website to showcase your services. Now, you get to review it! We will use this week to make tweaks and changes.

Outcome: A beautiful and unique website that showcases your services, captures leads and sells your services.

This week, we launch your website and set up your evergreen ads to drive traffic there and keep bringing you a steady stream of social media followers and newsletter subscribers. Once our team has handed over everything, we’ll also give you six months of Slack channel support to answer any questions you may have. And there you have it! You have a fully developed brand for your business!

Outcome: a kick ass legit brand and all the systems and foundations to automate your processes and capture leads.